Reasons Windows Phone Apps are Rejected

Incorrect app screenshots

Requirement 4.6 - App screenshots. Your app screenshots should not include any emulator chrome, frame rate counters, or debug information. They should not be altered or be transparent. Also, photos of your app running on a device or the emulator are not substitutes for a screenshot taken with the emulator.

• Tip: Use the built-in emulator screenshot tool to take the screenshots. The Windows Phone 8 SDK ships with emulators for WVGA, XVGA, and 720p resolutions.
• Tip: Don’t take WVGA (480 x 800) screenshots for Windows Phone 8 XAPs. Instead, use the Dev Center feature that automatically scales the XVGA screenshots down to the WVGA resolution.
• Tip: Screenshots are not required to be localized, however, you do need to provide at least one screenshot for each language supported.

Here are a couple of examples of bad screenshots:

Bad screenshot 1 – Note emulator chrome	Bad screenshot 2 - Note frame rate counter in upper right

And here are the correct screenshots:

Good screenshot 1 - No emulator chrome	Good screenshot 2 - No debug information

Missing information to test the app

Requirement 5.1.4 - App Testability. Many apps require login credentials to run. If your app requires an existing account, make sure you create a test account that can be used by the certification team during testing. Don’t forget to include the account credentials in the Certification notes in your Dev Center submission. Click More XAP Options on the Upload and describe your XAP page.

Include test account credentials in Certification notes field.

App crashes

Requirement 5.1.2 - App closure. This requirement is simply to verify that your app doesn’t crash during certification testing. As you know, if your app crashes in release mode, it just goes away without any user prompt. Certification will reject your app if it “unexpectedly terminates” during testing.

BugSense and Little Watson can help you collect unhandled exception telemetry data. See this KB article for more info on how to avoid crashes: Troubleshooting Windows Phone App Problems that occur after Submitting.

Incorrect icons and tile images

Requirement 4.7 – Required app images. Developers sometimes forget to replace default icons and tile images in an app created from a Visual Studio template. Other tools such as App Studio and Apache Cordova provide default images that are to be replaced with unique icons and tiles that reflect your app. The default images are useful in letting you know the required size for these assets.

Default tile provided by App Studio - replace before submitting

Default tile provided by Visual Studio – replace before submitting

• Tip: Visual Studio creates a default large tile when using the Project New template -FlipCycleTileLarge.png. This tile (691 x 336) is required only if your app supports large tiles. By default, this option is disabled in the WMAppManifest.xml settings. If your app doesn’t support large tiles, you can delete the tile from the project. This will save space and installation time for this unused asset.

Incorrect use of the Back button

Requirement 5.2.4 - Use of Back button. The Back button behavior is narrowly defined. The Back button should:

• Close the app only if the app is on the main page
• Go to the previous page only if not on the main page
• Close an open dialog
• Close the soft keyboard

There are two exceptions to this:

1) If the app is a game, and if during game play the Back button is pressed, game play can be paused and present a pause prompt. Pressing the Back button again should dismiss the pause prompt and restart game play.

2) If you need to confirm with the user that they really intend to close the app when the Back button is pressed, you can display a confirmation prompt (for example, “Are you sure you want to quit?”). This should only be done when the Back button is pressed and the user is on the main page. An affirmative response should exit the app. A negative response should return the user to the main page. You can do this by overriding OnBackKeyPressed.

• Tip: If you are writing a C++ app or game, see the Marble Maze sample for sample code on implementing the Back button behavior in a native app or game.

Insufficient localization information

Requirement 5.5.1 – Language validation. For each of the languages your app supports, you must provide a localized app description. This is the description entered as part of your Dev Center submission. Certification testing also verifies that your app displays properly for each of the languages your app supports.

• Tip: Use the emulator to quickly switch between phone languages. To do this, press Settings, and then press language + regions. Then change the language setting to one that your app supports. Don’t forget to tap restart phone – otherwise the language change will not persist. When the emulator reboots, deploy, start your app and verify the correct language is displayed. Note that the emulator supports all of the display languages supported by Windows Phone, whereas your development phone likely doesn’t.

Lack of support for both light and dark phone themes

Requirement 5.5.2 – Content and themes. This requirement ensures your app displays properly in both light and dark themes. You can switch between themes on your phone. To do this, press Settings, and then press theme.

• Tip: Use Blend and Visual Studio during layout to easily switch between themes.